Client
Florida Holocaust Museum
St. Petersburg, Florida
The Challenge
The Florida Holocaust Museum needed to increase awareness of its educational mission while driving qualified traffic to its website and expanding the reach of its exhibits and programming. As a nonprofit organization, every marketing dollar needed to produce measurable results while reaching audiences most likely to engage with Holocaust education, historical preservation, and community events. Specifically, a Kanye West concert in Tampa created an opportunity to reach an audience that had been exposed to some anti-semitic messaging that the museum wanted to expose to the facts of the Holocaust, by providing education and free days at the museum.
The Solution
Buried Treasure Marketing developed a comprehensive digital advertising strategy that combined multiple channels into one integrated campaign. The objective was to maximize visibility, increase website traffic, and build awareness throughout the Tampa Bay region.
The campaign included:
- Google Search (SEM)
- Display Advertising
- Geo-Fencing
- Facebook & Instagram Advertising
- Strategic audience targeting and ongoing campaign optimization
- Performance reporting with measurable KPIs
Rather than relying on a single advertising platform, Buried Treasure Marketing used each channel to reinforce the others, allowing the Museum’s message to reach prospective visitors at multiple touchpoints throughout their online journey. This also complimented the other initiatives the museum had on going, including media outreach, mobile billboards, and community outreach.
Results
During the May–July 2026 campaign period, the marketing program delivered impressive results:
- Over 195,000 digital impressions
- Over 17,700 website visitors generated by direct clicks on the ads
- 205,000+ individuals reached
- Facebook campaigns generated thousands of engagements and video views
- Google Search campaigns produced qualified traffic from people actively searching for relevant educational topics
- Display and geo-fencing campaigns expanded awareness throughout targeted communities
The integrated campaign helped the Florida Holocaust Museum significantly increase its digital visibility while connecting with audiences interested in history, education, museums, community events, and cultural experiences.
Why the Campaign Worked
Several factors contributed to the campaign’s success:
- A multi-channel strategy that combined awareness and intent-based marketing
- Highly targeted audience segmentation
- Continuous optimization throughout the campaign
- Clear performance tracking and reporting
- Messaging designed to educate while inspiring action
Instead of simply generating impressions, the campaign focused on reaching qualified audiences likely to visit the Museum, engage with its educational content, or support its mission.
Specific Example: June 22-28
These two examples show how targeted geofencing with good creative can get people to take the desired action. We were able to capture the data showing that 12 people receiving the Free Days ad came to the physical museum. The second example shows how we were able to reach specifically the audience that was at the Kayne West concerts In Tampa. Not only creative the desired awareness, but also seeing high engagement through to the museum website.
Client Impact
By combining Search, Display, Geo-Fencing, and Social Media advertising into a unified strategy, Buried Treasure Marketing helped the Florida Holocaust Museum expand its reach, increase website traffic, and strengthen awareness of one of Florida’s most important educational institutions.
The campaign demonstrates how nonprofits can achieve measurable marketing success around specific initiatives and events through data-driven digital advertising while making every advertising dollar work harder.
About Buried Treasure Marketing
Buried Treasure Marketing specializes in helping businesses and nonprofit organizations uncover growth opportunities through strategic digital marketing. From search engine marketing and social media advertising to geo-fencing, display advertising, and advanced audience targeting, we create measurable campaigns focused on delivering real results—not just clicks. Buriedtreasuremarketing.com
