Co-op advertising (cooperative advertising) is a cost-sharing marketing program where a manufacturer, vendor, or brand reimburses part (or all) of a retailer or dealer’s advertising costs that buy and promote their products or services.
It’s one of the most underused and most valuable tools for small to medium sized businesses, because it lets you advertise more while spending less. It also gives you the confidence of knowing these are campaigns that work for businesses like yours. How Co-Op Advertising Works Here’s the basic setup: Common Co-Op Advertising Channels You […]
What Is OTT/CTV and Why It Should Be Part of Your Marketing Strategy
In today’s ever changing digital landscape, television is no longer just about the cable boxes and prime-time commercials. Viewers have shifted how they watch television to streaming — and with that shift, OTT (Over-The-Top) and CTV (Connected TV) advertising have become one of the most powerful tools in today’s marketing. If your business isn’t yet […]
Best Practices for Creating Banner Ad Creative That Grow Your Brand
Banner ads are one of the most affordable and effective ways to drive traffic and build brand awareness online — but only if they’re done correctly. At Buried Treasure Marketing, we’ve seen countless businesses waste money on poorly designed ads that simply blend in and don’t engage the viewer. The difference between an ad that […]
Why Small Businesses Fail at Digital Marketing (and How to Fix It)
Digital marketing is one of the most powerful and useful tools small businesses can use to grow their revenue, yet many small businesses struggle to see real results and returns on their marketing investment. They run ads, post on social media, or pay for a website—only to find little return on investment. The truth is, […]
How to Get ChatGPT to Refer You Business
Artificial intelligence is quickly becoming a powerful tool for business growth and lead strategy, and platforms like ChatGPT are playing a large and ever growing role in connecting people with the businesses, services and solutions they need. But here’s the million dollar question question: How do you get ChatGPT to refer you business? The answer […]
Search Engine Marketing in 2025: Why It’s Still One of the Most Powerful and Effective Lead Generators
When it comes to driving business real growth in today’s digital world, Search Engine Marketing (SEM) continues to prove itself as one of the most effective lead generation tools available to marketers. In 2025, with search engines, like Google, more AI driven and sophisticated than ever and consumer behavior increasingly driven by intent, businesses that […]
The Effectiveness of Email Marketing in Today’s Digital Advertising World
In a time dominated by social media, search ads, and ever-changing digital platforms, Many businesses underestimate the true power of email marketing. But the truth is—email still remains one of the most effective, reliable, and cost-efficient marketing channels available to marketers. When truly executed correctly, email marketing consistently delivers high returns on ivestment and helps […]
Oh Great Another Acronym To Remember! What is AEO in Digital Marketing?
Digital marketing is constantly changing, and one of the latest strategies gaining attention and all the buzz is AEO – Answer Engine Optimization. If you’ve been working on and focused on SEO (Search Engine Optimization), AEO is the next evolution forward in helping your business get discovered online. What is AEO? AEO, or Answer Engine […]
Why Buried Treasure Marketing Is one of the Top Digital Marketing Agency in St. Petersburg, Florida
When you’re searching for a digital marketing partner—someone who doesn’t just talk big but delivers, measurable results—Buried Treasure Marketing is that partner. Based in Treasure Island, with service throughout the St. Petersburg / Pinellas County area, they combine experience, creativity, data analysis, and local understanding in a way that few others do. Here’s why they’re the […]
Why Your Business is Losing Leads Online (and How to Fix It)
In today’s everchanging digital world, your website is often the first impression a potential customer has of your service or business. But here’s the hard truth: most businesses are unknowingly losing most of their leads online every single day—and many don’t even realize it. If you’re spending money on ads, SEO, or social media but […]
How to Plan a Digital Marketing Campaign That Gets Real Results
Planning a digital marketing campaign can feel confusing and overwhelming — there are countless platforms, tools, variables, and strategies to consider. The key to success is having a clear plan and roadmap. A well-planned campaign not only saves time and budget but also helps you focus on the correct tactics that will deliver the best […]
The Lead Generation and Branding Power of Social Media in 2025
Social media has changed dramatically over the past decade, and in 2025, it has become one of the most powerful and effective tools for businesses to generate leads and build their brands. With advanced algorithms, AI-driven analytics, and highly targeted advertising, companies of all sizes can now connect with their ideal customers more effectively than […]
Why Choosing a Boutique Marketing Agency Beats Going Big
In today’s fever changing digital world, businesses of all shapes and sizes need effective marketing to stay competitive. But when it comes to selecting a partner to manage your digital advertising, you have a choice: work with a large agency or media company, or go with a boutique agency like Buried Treasure Marketing. While big […]
The Effectiveness of Display Banner Retargeting: How It Works and How to Maximize Results
In today’s competitive digital world, businesses can’t afford to let potential customers slip away after just a website visit. That’s where display banner retargeting comes in. If you’ve ever visited a website and then started seeing ads for that same company while on other websites, you are being retargeted firsthand. Retargeting is one of the […]
SEO vs AEO: Unlocking Growth with Buried Treasure Marketing
In today’s business climate, showing up at the top of search results is more important than it ever was. Whether a potential customer is searching on Google, asking Siri, or talking to Alexa, businesses need to be found easily. This is where doing SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) can give you […]
What Buried Treasure Marketing Does for Your Business
In today’s fast-paced digital universe, standing out from your competition is more challenging than ever. That’s where Buried Treasure Marketing comes into help. Just like hunting for buried treasure, finding the right customers requires strategy, the right tools, and a map that leads to real results. At Buried Treasure Marketing, we help businesses discover growth […]
Buried Treasure Marketing Launches with Industry Veteran Bill Moore at the Helm
Treasure Island, FL – September 16, 2025 — Buried Treasure Marketing, a full-service, ROI-driven digital marketing agency, officially opens its doors under the leadership of seasoned marketing executive Bill Moore. With decades of experience across direct marketing and digital strategy, Moore is positioned to guide the new agency in delivering measurable growth for businesses seeking […]
