FOR IMMEDIATE RELEASE
Marketing Workshop with Bill Moore of Buried Treasure Marketing
Wednesday Aug 12, 2026
9:00 AM – 10:00 AM EDT
Location
Tampa Bay Beaches Chamber
Board Room
6990 Gulf Blvd, St Pete Beach, FL 33706
TREASURE ISLAND, Fla. — As artificial intelligence rapidly changes how consumers search for and choose businesses, marketing veteran Bill Moore, Founder and President of Buried Treasure Marketing, is helping business owners understand how to stay ahead of the curve.
During his upcoming presentations, “Your Treasure Map to Business Growth” and “Programmatic Advertising: Reaching the Right Customer at the Right Time,” Moore will explain how today’s marketing landscape is evolving and what business owners can do to remain visible, competitive, and profitable.
“For more than 20 years, businesses have relied on search engines like Google to attract customers,” said Moore. “Today, consumers are increasingly asking AI platforms such as ChatGPT, Gemini, Claude, and Perplexity for recommendations instead of simply typing keywords into a search engine. Business owners need to understand what this means and how to adapt.”
The presentations will cover:
- How artificial intelligence is changing customer search behavior.
- What Answer Engine Optimization (AEO) is and why it matters.
- Practical steps businesses can take to improve their visibility with both Google and AI-powered search tools.
- The importance of authentic customer reviews, quality website content, business listings, and a strong digital presence.
- How programmatic advertising uses data and automation to deliver display ads, streaming TV, streaming audio, video, and social media advertising to highly targeted audiences.
- Why understanding your ideal customer, cost per lead, customer lifetime value, and overall marketing strategy is more important than simply buying advertising technology.
Moore emphasizes that while technology continues to evolve, successful marketing still comes down to understanding customers and solving their problems.
“Don’t be distracted by the newest marketing technology,” Moore explained. “The businesses that succeed are the ones that understand their customers, ask the right questions, create valuable content, and consistently build trust online.”
With more than 25 years of experience in advertising and digital marketing, Moore founded Buried Treasure Marketing to help businesses uncover hidden opportunities for growth through customized, data-driven marketing strategies. The agency provides website development, search engine optimization, paid search, social media advertising, streaming television, streaming audio, video production, email marketing, digital out-of-home advertising, retargeting, and lead generation solutions.
Business owners attending the presentations will leave with practical, actionable ideas they can begin implementing immediately to improve their marketing performance in today’s rapidly changing digital environment.
About Buried Treasure Marketing
Buried Treasure Marketing is a Florida-based digital marketing agency dedicated to helping businesses uncover hidden opportunities for growth. Combining decades of marketing experience with today’s digital advertising technologies, the agency develops customized strategies that generate measurable results and long-term business success. From AI-ready websites and search optimization to programmatic advertising and lead generation, Buried Treasure Marketing provides businesses with a complete roadmap for sustainable growth.
Media Contact:
Bill Moore
Founder & President
Buried Treasure Marketing
www.buriedtreasuremarketing.com
Billmoore@buriedtreasuremarketing.com
727-744-8089
