What History Tells Us About Marketing in a Downturn
During the Great Depression, companies like Procter & Gamble doubled down on advertising, pioneering creative radio sponsorships that led to the creation of “soap operas.” While competitors went quiet, they captured attention—and loyalty—that lasted for decades. In the 2008 financial crisis, brands like Amazon and Netflix increased investment in customer experience and digital growth. As consumer behavior shifted, they didn’t just survive—they […]
