Co-op advertising (cooperative advertising) is a cost-sharing marketing program where a manufacturer, vendor, or brand reimburses part (or all) of a retailer or dealer’s advertising costs that buy and promote their products or services.
It’s one of the most underused and most valuable tools for small to medium sized businesses, because it lets you advertise more while spending less. It also gives you the confidence of knowing these are campaigns that work for businesses like yours. How Co-Op Advertising Works Here’s the basic setup: Common Co-Op Advertising Channels You […]
